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Texas Style Council Conference wrap-up

It was a great day in Austin, TX. Unfortunately, my visit was really brief, but within those few short hours I learned a lot, stuffed my face, and mingled with some great people.

The panel I attended was on the subject of careers and how you can use your blog as a ‘Careers and Sales Springboard’. I was really interested to find that most of the women on the panel didn’t have a fashion and/or business background – they simply had a passion for something and carried through with the hard work required to make it happen. ALL of these women are successful, and each have devised their own unique niche within the realms of fashion, community, and technology.

I highlighted a few things that these ladies had to share regarding their ventures and how they got started in the process:

“[We are] helping people identify their talent and bringing that talent to life, and when we started there was no business plan for ‘Blogger Talent Management Agency’. We were the only ones that were soley and only dedicated to bloggers….We believe in bloggers. We believe that media is changing, that bloggers are the new influencers, and that you have a real value that all brands are really trying to tap into and figuring out how to not sell yourself short.” – Kendra, Digital Brand Architects

“So just diving into [StoreEnvy], I learned so much about it. There are so many fabulous resources out there and shop owners and designers who would love to give you advice on even the most rudimentary things that you have no idea how to work with.” – Janette, StoreEnvy

“Find people that you like what they’re doing and reach out to them because even people that are important and high-up want to help because a lot of times they got to where they were because someone helped them. Tell people what you are doing. Don’t be afraid that they are going to steal your idea. People won’t know how to help you if they don’t know what you’re up to. Don’t be precious about your idea and tell EVERYONE about it.” – Brooke,

“I did study business undergrad, but they don’t really teach you anything about business, in MY experience. But I always wanted to work in fashion and I’ve always worked in the digital space….I wanted to work in fashion, but I didn’t want to start from the bottom again because I already had a career. I wanted to bring my skills to the table and figure out what the Vintage community really needed.” – Pamela, Market Publique

“I got to a juncture where it was like, ‘Ok, do I want to keep going up this ladder of designing clothes for different [fashion] houses, or do I just want to do my own thing and see where it takes me?’….The fashion world is really suffering right now and really changing, and it’s harder and harder for designers to make a living for themselves and build businesses in the economy we live in right now so the most exciting things that are happening in fashion, in my opinion, are happening online.” – Kelly, The Glamourai

“‘If you want to be successful, be a platform for other people to succeed.’ Make sure they can get something that satisfies their needs or their vanity, which is really important….Our largest portion of the site is conversational advertising; it’s engagement.” – Nora, BurdaStyle

Besides the opportunity to meet folks that I read and admire online, one of the biggest motivations for attending TXSCC was the DIY presence (Etsy, BurdaStyle). Nora, co-founder of BurdaStyle, was my favorite panelist, and it was a pleasure to meet her and her Marketing and Partnership Director, Carol. I’ve been a member of BurdaStyle myself for a little over a year now, and it is a great community for hobby sewers, designers, and anyone wanting to learn how to sew or just simply have an interest and want to see others’ projects.

This video is from a year ago, and since then, the BurdaStyle community has just reached 500,000 members. I highly recommend you join too!

Indiana was co-organizer of the Texas Style Council Conference, and her blog is one of my faves. So in saying that, did I even say ‘hi’ and introduce myself? No. But did I take creep-o photos of her like a stalker? *sigh* Yes.

But I seriously thought her boots were killer!

Other highlights included:

  • Meeting Kendi (of Kendi Everyday) and her talented photographer husband, Bryan. These kids are every bit as adorable in person as they are in the above shot, courtesy of Nathan Russell Photography. They held a crash course in Beginning Photography and it was, well frankly, awesome. Kendi is a hoot, and Bryan is like the sensei of photography. They.Rock. It also didn’t hurt that all of the food and drank was in our room.
  • Meeting fellow bloggers Reiko of God’s Favorite Shoes and Chastity of The Curvy Girl’s Guide to Style. REALLY cool ladies, both with great style and to-die-for hair!

And last but not least, here’s a blurry sneak peek of the tunic I wore to TXSCC made from fabric I ordered online from Mood Fabrics. As always, more soon!

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